Articles written by: logannathan

New e-book on Social Media for business answers the prayers of confused business owners

With the entire buzz around social media, entrepreneurs and business owners seem more confused than ever about social media and whether it’s really important for their business. Now a new e-book, “Social Media Secrets For Your Business” has come to the rescue for business owners struggling to come to terms with social media.

Mapping Social Media To Sales In B2B Marketing

Just like a sales letter sent out as a direct mailer or posted on a website, using social media to monetize B2B sales requires finding out ways of using the internet to solve a prospect’s problems. Businesses now have the opportunity to identify the needs of customers through monitoring online conversations and addressing these, thereby improving engagement.

Social Media For Business – Developing Your Infrastructure

If you’re like many business organisations that are testing the water with social media it is important to remember that without the right social media infrastructure, your efforts will not deliver the results that you expected.