Social Search – The End of Traditional SEO?
Social Media for Business Training in Australia – Ideal for Beginners We are only a few weeks into 2012 and the social media world has been revolutionised yet again. This time around it’s Google and its Social Network Google+.Google has launched Search plus your World. This feature has been in the works for a while [...]
Four Steps to Building your Social Media for Business Campaign
Social Media for Business Training in Australia – Ideal for Beginners The year 2012 has been dubbed by experts as the year of social content and customer engagement. However for marketers the daunting task has always been how can they translate the time, effort and money spent on social media to get a Return on [...]
Social Media Wars – Who will dominate in 2012
Social Media for Business Training in Australia – Ideal for Beginners What a year it has been in 2011 for those of us embracing social networking for business. The competition among major social media business channel’s in 2011, has been unprecedented. Most of the impetus for this activity is due to the new player in [...]
Ten Social Media for Business Marketing Management Platforms
Social Media for Business Training in Australia – Ideal for Beginners Are you a social media marketer for your business? Then you are probably handling multiple social media channels for your organisation. Apart from tweeting, posting you also need to look at measurements, ROI, and analytics. Wouldn’t it be so much easier if you could [...]
Qantas Airline Industrial Dispute – the Social Media Reaction
Social Media for Business Training in Australia – Ideal for Beginners For the first time a major brand in Australia went through a serious union strike and industrial conflict where the whole world reacted through social media. Through this article, we hope to examine the Qantas back story, the damage to the brand and the [...]
How can the Sri Lankan Tourism Industry take advantage of Social Media
Social Media for Business Training in Australia – Ideal for Beginners 700 billion, 30 billion, 200 million -These are some of the staggering numbers being associated with the amount of minutes users spend interacting, uploading and socialising on popular social media channels such as Facebook, Fickr and Youtube. The results suggest that the number is [...]
Choosing your Social Media Consultant for Education, Strategy and Management
Social Media for Business Training in Australia – Ideal for Beginners It is not a question of whether businesses need to use social media but a question of how well we use it. But, businesses are overwhelmed, under pressure or confused and need to get experts to advise them on how to handle social media [...]
The Tips and Traps of using Social Media tools for your Business
Social Media for Business Training in Australia – Ideal for Beginners As the title suggests, this article is a compilation of some of the common – tips, that will ensure the success of using social media for the business and traps that will enable you to make sure you leverage the positive aspects of social [...]
Business Blog – How to build one and what to post
Before you begin setting up a blog on your business website, the question you need to ask yourself is what will get visitors to return to your website frequently to view your new posts.
Certain blog building elements are crucial to the success of building a business blog. All these elements should be in place for a blog to be effective. The basic elements are like building blocks and while they are not difficult to build, they are extremely important.
Mapping Social Media To Sales In B2B Marketing
Just like a sales letter sent out as a direct mailer or posted on a website, using social media to monetize B2B sales requires finding out ways of using the internet to solve a prospect’s problems. Businesses now have the opportunity to identify the needs of customers through monitoring online conversations and addressing these, thereby improving engagement.
