How to brand your business using Social Media
Share your likes with friends, make money or donate it to charityBackground When you hear the word brands, what is the first thing that comes to your mind? Coco Cola, Apple, Microsoft, Google? Did you ever stop to think why these brands are so popular or why these names are a constant presence in our [...]
Qantas Airline Industrial Dispute – the Social Media Reaction
Share your likes with friends, make money or donate it to charityFor the first time a major brand in Australia went through a serious union strike and industrial conflict where the whole world reacted through social media. Through this article, we hope to examine the Qantas back story, the damage to the brand and the [...]
Six A.C.T.I.O.N Steps to attaining Social Media Nirvana – A newbie’s guide
Share your likes with friends, make money or donate it to charityIn an era before social media, in the not too distant past, people used to watch television, not all our friends and half the world knew what we were upto and kids attended class and tried to pay attention. Once social media entered our [...]
Is LinkedIn The Death Knell Of Recruitment As We Know It?
Share your likes with friends, make money or donate it to charityWhen LinkedIn opened its first office in Australia in January 2010, Steve Barham, the Director of Hiring Solutions predicted that most of Australia’s workforce would be covered by LinkedIn. By June the same year, 15,000 new people had signed up as members. On the [...]
How Businesses are using Social Media
Share your likes with friends, make money or donate it to charityWith businesses hopping on the bandwagon, it’s no more a question of, “whether” but “when” a business should get serious about implementing a Social Media Strategy. Interestingly businesses use different Social Media Platforms to meet their own marketing objectives. So, what exactly are businesses [...]
Flickr – Social Networking through Photo Sharing
Flickr is a web site that offers photo sharing and a host of related services for users of any level – beginners to professionals. More than just being a web site, Flickr is a community – one with a very strong and active user base and one of the fastest-growing photo sharing sites on the web. Clearly, Flickr provides an excellent opportunity for the smart, creative small business owner.
LinkedIn – The Online Networking Platform for Professionals
What began as a Facebook for business professionals has gained ground as a Social Networking Mecca for business professionals. With over 50 million members, LinkedIn provides an opportunity to network with professionals that you never knew existed. This could lead to leads that can be converted to customers. Alternatively one could find joint venture partners or even advisors to help grow a business.
Facebook – Using it to your advantage in business
If you are already popular on Facebook your task in influencing & persuading people to become your fan is a lot easier than if you were to start out afresh. The simplest and most common form of communication on Facebook is through messages. Messages can be one-on-one or one-to-many.
How To Integrate Social Media into Search Marketing
Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search.
Twitter – Building relationships one tweet at a time
Twitter is a micro-blogging social media platform that allows users to communicate using short messages with 140 characters in real time. Users can follow each other and keep up to date on what their followers and other businesses are posting.
