Archive for the ‘Social Media Strategy’ Category

[Case Study] – Sydney Based Plumber goes Social

One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation.

The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour.

10 Great Tips for Getting Started with LinkedIn in 2012

Social Media for Business Training in Australia – Ideal for Beginners The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business and SoLoMo. But this week, we thought it would be a good idea to go back to our Social Media basics, more specifically LinkedIn. [...]

Ten tips that changed how I use Facebook for Business

Social Media for Business Training in Australia – Ideal for Beginners When I first joined ICT Social Business, to say I was green behind the ears about Social Media, would be an understatement. I had used Facebook and Twitter for leisure but in no shape or form for business. After many internal trainings session, I [...]

The Importance of Role Modelling in Social Media

Social Media for Business Training in Australia – Ideal for Beginners In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any [...]

Social Search – The End of Traditional SEO?

Social Media for Business Training in Australia – Ideal for Beginners We are only a few weeks into 2012 and the social media world has been revolutionised yet again. This time around it’s Google and its Social Network Google+.Google has launched Search plus your World. This feature has been in the works for a while [...]

Four Steps to Building your Social Media for Business Campaign

Social Media for Business Training in Australia – Ideal for Beginners The year 2012 has been dubbed by experts as the year of social content and customer engagement. However for marketers the daunting task has always been how can they translate the time, effort and money spent on social media to get a Return on [...]

A Step-by-Step Guide to creating Google+ company pages – Local Business or Place

Social Media for Business Training in Australia – Ideal for Beginners The just over 100 day old Google+, the search engine giant’s social media channel has just opened its doors to company and brand pages.  The social network already boasts of a 40 million member network and is the fastest growing social media channel. The [...]

How to brand your business using Social Media

Social Media for Business Training in Australia – Ideal for Beginners Background When you hear the word brands, what is the first thing that comes to your mind? Coco Cola, Apple, Microsoft, Google? Did you ever stop to think why these brands are so popular or why these names are a constant presence in our [...]

Qantas Airline Industrial Dispute – the Social Media Reaction

Social Media for Business Training in Australia – Ideal for Beginners For the first time a major brand in Australia went through a serious union strike and industrial conflict where the whole world reacted through social media. Through this article, we hope to examine the Qantas back story, the damage to the brand and the [...]

Facebook’s Major Makeover – Why Businesses can’t ignore it

Social Media for Business Training in Australia – Ideal for Beginners If you are a business owner, be it a large multinational, a small business or a cottage industry chances are you have some kind of Facebook presence.  You may have noticed a flurry of activity and changes in your Facebook page and were left [...]