The Importance of Role Modelling in Social Media
Social Media for Business Training in Australia – Ideal for Beginners In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any [...]
Social Search – The End of Traditional SEO?
Social Media for Business Training in Australia – Ideal for Beginners We are only a few weeks into 2012 and the social media world has been revolutionised yet again. This time around it’s Google and its Social Network Google+.Google has launched Search plus your World. This feature has been in the works for a while [...]
Four Steps to Building your Social Media for Business Campaign
Social Media for Business Training in Australia – Ideal for Beginners The year 2012 has been dubbed by experts as the year of social content and customer engagement. However for marketers the daunting task has always been how can they translate the time, effort and money spent on social media to get a Return on [...]
A Step-by-Step Guide to creating Google+ company pages – Local Business or Place
Social Media for Business Training in Australia – Ideal for Beginners The just over 100 day old Google+, the search engine giant’s social media channel has just opened its doors to company and brand pages. The social network already boasts of a 40 million member network and is the fastest growing social media channel. The [...]
How to brand your business using Social Media
Social Media for Business Training in Australia – Ideal for Beginners Background When you hear the word brands, what is the first thing that comes to your mind? Coco Cola, Apple, Microsoft, Google? Did you ever stop to think why these brands are so popular or why these names are a constant presence in our [...]
Qantas Airline Industrial Dispute – the Social Media Reaction
Social Media for Business Training in Australia – Ideal for Beginners For the first time a major brand in Australia went through a serious union strike and industrial conflict where the whole world reacted through social media. Through this article, we hope to examine the Qantas back story, the damage to the brand and the [...]
Facebook’s Major Makeover – Why Businesses can’t ignore it
Social Media for Business Training in Australia – Ideal for Beginners If you are a business owner, be it a large multinational, a small business or a cottage industry chances are you have some kind of Facebook presence. You may have noticed a flurry of activity and changes in your Facebook page and were left [...]
Is LinkedIn The Death Knell Of Recruitment As We Know It?
Social Media for Business Training in Australia – Ideal for Beginners When LinkedIn opened its first office in Australia in January 2010, Steve Barham, the Director of Hiring Solutions predicted that most of Australia’s workforce would be covered by LinkedIn. By June the same year, 15,000 new people had signed up as members. On the [...]
TWITTER for Business – Is it just a passing Fad?
What started off as a new way to socialise online using just 140 characters has become irreplaceable in the lives of many people. The success of TWITTER as a Social Media Platform until recently had businesses thinking. Could this be used as a medium for sharing information and as an open source of communication with Prospects, Clients, Suppliers and other Interest Groups?
