Hello, I’m Logan Nathan
Unleash the power of digital and take your brand to the next level of excellence
Logan Nathan – Digital Transformation Influencer,
Founder and CEO at i4T Global / i4Tradies / solomo IT
As a Digital Transformation influencer and a thought leader, I believe that there is always room for improvement and finding a way to do things better than before should be our foremost goal.
Embrace digital transformation and make your business future-ready for today’s tech-savvy clients!
My consulting and strategy services are crafted to help small to medium business owners re-think their current business processes and gear up for a digitally disruptive future.
Crafting digitally disruptive models for SMBs with customer centric approach and targeted results
Introducing customer-centric out-of-the-box solutions to solve problems and transform lives.
Locally born customer-centric Field Service Management Platform is now strengthening its roots globally.
Facilitating local digital innovators and disruptors with funding to grow and prove their mattle.
Advising Field Services professionals on technology integration and digital growth strategy.
Digital Transformation is not achieved overnight!
Being a start up entrepreneur, I know it’s the tiny steps we take in the right direction, every single day, that make us who we are.
Having multiple integrations with some of the best accounting and payment platforms and partnering with the most trusted Trades Services Associations and Property Maintenance Providers, i4Tradies is a one- of-its-kind Field Service Management platform
Offering a 360-degree approach to Field Service Management, i4T Global brings Property Occupants, Field Service Suppliers and Authorised Service Agents with solution that seamlessly connect them to deliver a unified and unmatched service experience.
solomoIT has grown to become a leading outsourcing partner for Australian SMEs, offering holistic and proven digital marketing solutions for clients in Field Management Sector that cover all aspects of their online presence and help them become leaders in their respective fields.
Resources for your business growth
Insightful and experience-based articles from your local startup entrepreneur and tech leader on
everything local, social and mobile to digitally transform your business and achieve new heights of
time has come to change your pattern of thinking, make this era YOUR era, be an inspiration, be a winner. Build not a business but a business which is strong, successful and sustainable. Learn and thrive through the trying times, as those are the times where you get to learn for free and mend your mistakes. Consider it experience, exposure and set new milestones. Be a leader in your behavior, not by title. Be a team player as together makes us stronger. Let us nurture the CULTURE to reach greener and healthy pastures. Grow your business the correct and the steady way.
Trusted digital advisor for brands over decades
Latest Blog Posts
We like to keep tabs on everything technology. Check out some of the latest blogs we have created
on digital transformation, innovation, leadership, customer experience management, Internet of
things and many other hot topics to fuel the growth of your business.
While some would say that we are going through a challenging post COVID-19 era and its time to slow down, there are others who would embrace the new challenges thrown their way and make the best out of it. When the going gets tough you give it your strength, time and goodwill and let it take the upper hand.
Well, time has come to change your pattern of thinking, make this era YOUR era, be an inspiration, be a winner. Build not a business but a business which is strong, successful and sustainable. Learn and thrive through the trying times, as those are the times where you get to learn for free and mend your mistakes. Consider it experience, exposure and set new milestones. Be a leader in your behavior, not by title. Be a team player as together makes us stronger. Let us nurture the CULTURE to reach greener and healthy pastures. Grow your business the correct and the steady way.
We live in a digital age, where we think digital and consume digital. From our lifestyle choices like health and recreation, to how we reach out to our customers, today every bit of information that we process and consume has been digitised.
That was not always the case.
I started my digital marketing career when the term was unheard of, as early as 2004.
The year the first ever social media platform to have survived till date was launched! Today we cannot imagine our lives without Facebook and other social media platforms of the likes.
Effective communication – breaking through the clutter during a pandemic, with CARE
These are unprecedented times. Uncertain times. The COVID-19 pandemic continues to affect all of us – from the way we work, to how we function as families and communities. On top of it, news reports across the country are screaming, “Australia is officially in recession for the first time in 30 years”. Tough times indeed. However, the thing about a “tough time” is that while it impacts us all at our very core, it also brings out the best in people. From healthcare workers and supermarket staff to office workers and trades services professionals, there are countless examples of the indomitable human spirit, right here in Australia. While some leaders have taken a step back, sending their organisations spiraling backwards, with terrible service delivery, and even worse communication, others have risen to the occasion. The latter have shown empathy, care and compassion, through their words, backed by action. Sometimes, these messages, from the heart, inspire. They help us see the silver lining. Brand and culture transformation expert Martin Lindstrom says in his article, “Your ‘once-in-a-lifetime’ opportunity”, “Leadership, in my opinion, is all about visibility and in these times… encouragement”. We can achieve this through effective communication. Here are my 4 tips to effective communication to break through the clutter during times of pandemic, using my CARE model: