Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

i4tGlobal culture article image

Creating Right fertilizer for your business CULTURE in the post COVID-19 era!

While some would say that we are going through a challenging post COVID-19 era and its time to slow down, there are others who would embrace the new challenges thrown their way and make the best out of it. When the going gets tough you give it your strength, time and goodwill and let it take the upper hand.

Well, time has come to change your pattern of thinking, make this era YOUR era, be an inspiration, be a winner. Build not a business but a business which is strong, successful and sustainable. Learn and thrive through the trying times, as those are the times where you get to learn for free and mend your mistakes. Consider it experience, exposure and set new milestones. Be a leader in your behavior, not by title. Be a team player as together makes us stronger. Let us nurture the CULTURE to reach greener and healthy pastures. Grow your business the correct and the steady way.

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Logan Nathan at McGrath Gold Coast

i4T Global – The journey of all-in-one Field Service Management platform

We live in a digital age, where we think digital and consume digital. From our lifestyle choices like health and recreation, to how we reach out to our customers, today every bit of information that we process and consume has been digitised.
That was not always the case.
I started my digital marketing career when the term was unheard of, as early as 2004.
The year the first ever social media platform to have survived till date was launched! Today we cannot imagine our lives without Facebook and other social media platforms of the likes.

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effective communication

Effective communication – breaking through the clutter during times of uncertainty, with CARE

Effective communication – breaking through the clutter during a pandemic, with CARE

These are unprecedented times. Uncertain times. The COVID-19 pandemic continues to affect all of us – from the way we work, to how we function as families and communities. On top of it, news reports across the country are screaming, “Australia is officially in recession for the first time in 30 years”. Tough times indeed. However, the thing about a “tough time” is that while it impacts us all at our very core, it also brings out the best in people. From healthcare workers and supermarket staff to office workers and trades services professionals, there are countless examples of the indomitable human spirit, right here in Australia. While some leaders have taken a step back, sending their organisations spiraling backwards, with terrible service delivery, and even worse communication, others have risen to the occasion. The latter have shown empathy, care and compassion, through their words, backed by action. Sometimes, these messages, from the heart, inspire. They help us see the silver lining. Brand and culture transformation expert Martin Lindstrom says in his article, “Your ‘once-in-a-lifetime’ opportunity”, “Leadership, in my opinion, is all about visibility and in these times… encouragement”. We can achieve this through effective communication. Here are my 4 tips to effective communication to break through the clutter during times of pandemic, using my CARE model:

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Is Microsoft the Answer to Your SMB’s Digital Transformation Journey?

“It’s no longer about procuring one solution and deploying one. It’s really you yourself thinking of your own future as a digital company.” – Microsoft CEO, Satya Nadella

With cloud, mobile, social, and big data transforming the everyday lives of our customers – the only option today’s businesses are left with – is to prepare for change or let competitors take over.

As a Microsoft Surface Life Brand Ambassador, I’ve been to several Microsoft events where products are being showcased, highlighting the key role they play in improving operational efficiency and meeting customer expectations for various businesses.

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