Hospitality Industry – Servicing your customer through 7 Twitter Secrets

12/07/2011 by Logan Nathan

For those of you who have not heard of Twitter – it is a micro blogging communication platform that has redefined the way the world communicates, shares information and advertises. Twitter is an online communication tool that allows you to post updates that are less than 140 characters that can be viewed by everyone or a restricted group, depending on your settings. If you refer the dictionary for the meaning of the word Twitter, you would find – “a short burst of inconsequential information”. Fig 1 Top Tweeting Nations, Source| With more than 200 million users worldwide and 140 million tweets per day (i.e. ONE BILLION TWEETS PER WEEK!), this platform

Read More 0comments

Are Sri Lankan Exporters Taking Advantage of the Social Networking Sites?

27/06/2011 by Logan Nathan

Large global brands such as Coco cola, Oreo, and Versace have used the advent of social media to create opportunities to engage, listen and support their customers. Multi – national organizations are leveraging the social media platform to create excitement and social equity around their brands and organizations. In Sri Lanka, we have for centuries, traditionally done business over a social contact or handshake. Even our HR policies have centred on personal recommendations. This is the very reason why social media is having and will have a profound impact on the way that we conduct our day – to-day businesses. Sri Lankans now have the opportunity to basically continue to extend our way

Read More 0comments

Social Media Strategy – How does YOUR S.H.I.T measure up?

13/05/2011 by Logan Nathan

While businesses are using social media platforms to interact with prospects, suppliers and customers, the question that’s frequently being asked is, how does one measure the return on investment (ROI) from the social media investment? While social media measurement is still in its infancy, and the tools are being developed, there are some techniques that can be used to measure the effectiveness of a social media campaign using Strategically Helpful Informational Tactics (or for short S.H.I.T) Using a Strategy That Impacts on Revenue and Savings One of the strategic methods for social media measurement is the direct method, which measures the simple impact of a social media camp

Read More 0comments

Is LinkedIn The Death Knell Of Recruitment As We Know It?

24/03/2011 by Logan Nathan

When LinkedIn opened its first office in Australia in January 2010, Steve Barham, the Director of Hiring Solutions predicted that most of Australia’s workforce would be covered by LinkedIn.  By June the same year, 15,000 new people had signed up as members.  On the flip side recruiters Rio Tinto, HP and Vodafone Hutchison were among the first to sign up for LinkedIn Recruiter a new product that was rolled out. The seriousness with which this social media business portal is targeting the recruitment industry is evident from Global CEO, Jeff Weiner‘s observation that the recruitment solutions division is LinkedIn’s biggest and fastest growing division. A wake-up call to recruiters Th

Read More 0comments

Social Media for Business – Using Facebook Vs Linkedin

23/02/2011 by Logan Nathan

If you’re in business and using Social Media Marketing, the question that’s invariably on your mind is where you should spend your time – LinkedIn or Facebook? Which one of these platforms is likely to get the best results for your business online? Determining your Objectives Before you decide on which platform you should use, take a step back and look within your business. What are your goals? What do you sell? Who is your target market? What is your business culture like? Next you need to understand how these media evolved and which one is the best fit for your business. Facebook evolved from a Social Networking medium for college and University students to a dominant communicat

Read More 0comments

Giving businesses an edge with Social Media

28/01/2011 by Logan Nathan

Written by Cassandra Mascarenhas Source : Daily Financial Times The phenomenon of Social Media has proved to be invaluable to businesses worldwide with its ability to allow direct contact with consumers and its wide outreach to a target market as a whole. Understanding the vital role that Social Media plays in the world today, Sri Lankan entrepreneur based in Australia Logan Nathan on a visit to Sri Lanka conducted an executive briefing aimed at senior management teams titled ‘Social Media for Businesses’ earlier this week. Well attended by an eclectic group of entrepreneurs, businessmen, travel agents, web developers and other interested parties, the workshop tackled the bl

Read More 0comments

Social Media 2011 – Is Your Business Ready To Cope?

18/01/2011 by Logan Nathan

Having taken the plunge into Social Media in 2010, you’re probably wondering what trends you can take advantage of in 2011. What’s new? What’s no longer an effective marketing tool? How should you allocate your budget? Here are some indicators of just what you need to consider ensure that you make the most of your social media strategy. Retailers will shift reliance from static websites to social platforms With platforms such as facebook attracting huge audiences, savvy retailers will take advantage of the potential to expand their sales channels from traditional websites to social channels. Marketers will integrate their websites with social platforms and also encourage fans to b

Read More 0comments

The Impact of Social Media in the Travel & Hospitality Industry

04/01/2011 by Logan Nathan

As the world of online marketing continues to grow, and new ways of communicating with niche markets are sought out, Social Media has withstood the onslaught of critics and has proved to be a winner. That being said the challenge for business is to use Social Media in the most creative way in their own organisations so that they can reach their prospects and customers in a manner that builds strong and healthy long term relationships. Mobile Technology & Social Media Marketing The parallel rise of mobile technology has proven to be a boon for social media marketers. The soaring popularity of android and iphone based applications has seen social media take over from email in mobile comm

Read More 0comments

10 Reasons Why You Need To Link Your Website To Twitter And Facebook

18/12/2010 by Logan Nathan

If you are serious about running an online business and you do not have an existing Twitter or Facebook account yet, then you should consider creating these accounts right away find your way to making your own business pages in these two accounts. Social Media for Business Case Study – Focus Fitness, Sydney, Australia Using Face book and Twitter to promote your company or perhaps sell your products is definitely one of the best ways by which you can intensify your product or company’s popularity among consumers.  If you do not have one yet, here are some of the reasons why you should at this instant come up with your own Facebook and Twitter business accounts from my personal firs

Read More 0comments

3 Logical Reasons To Start Linking Your Website To Facebook and Twitter

17/12/2010 by Logan Nathan

If you are running an online business, make sure that you understand it is not enough to simply create your own business pages or build your own fan pages which may help promote your business; because in reality, there is also a great need for you to establish your Facebook and Twitter business pages linking to your website Social Media for Business Case Study – Focus Fitness, Sydney, Australia Take note that if your website does not seem to be consistent with your newly created Facebook and Twitter accounts, then all your attempts to effectively network your business are soon doomed to fail. Here are some of the things you will need to consider from my personal first hand experience

Read More 0comments