The Top Five Social Networking Sites for your Business
Social Networking is an established practice in companies and it is considered to be an integral part of online marketing.
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Social Networking is an established practice in companies and it is considered to be an integral part of online marketing.
Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”.
By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games.
By the time this article comes out, the London 2012 Olympics would have officially gotten underway and millions would have flocked their televisions to enjoy the opening ceremony and the games themselves.
When the 2008 Beijing Olympics took place, social media had not matured into the marketing platform it is today. Therefore, it is fair to state that this is the first Olympics that would happen in the middle of the social media frenzy. So how is this likely to affect or change the games as we know it?
Analysts predict that SoLoMo (Social.Local.Mobile) is going to be the next social media wave that is going to hit the world. At ICT Internet Presence (ICTIP), we believe in staying in line with the technology, which is why a few weeks ago, we decided to convert the Norwest Business Directory into a fully-fledged SoLoMo business portal. Supported by the Sydney Hills council and in partnership with Custom Tec, the portal was developed by ICT Internet Presence.
Social Business is a term that is on every marketer and CEO’s mind lately. Every discussion about business inevitably turns into one about social media and its role and impact on business. However, how many of us have considered our employees and how social media has affected and changed their day-to-day lives and behaviour. The current working generation is mostly made up of those who grew up with technology, internet. This is the generation that created and embraced social media. From an HR perspective have we ever stopped to think how this impacts organisational development?
Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it?
After the founding of Facebook, social media was a buzz work for the industry but today it’s a way of life. Today social business suffers a similar fate – it’s a buzzword that companies can no longer afford to ignore. According to Dion, Hinchcliffe of the Dachis Group, social business “is what executives want. This will change our industry. This will dramatically improve our results.” So what difference does social business make? How is it different from social media?
Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction.
Over the past few weeks, we have looked at the importance of social media for business, the role of social
Digital Transformation Infulencer,
Founder and CEO at i4T Global / i4Tradies,
Angel Investor