Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

The Role of Social Media in the Real Estate Industry

At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.

Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end.

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Tricks to creating a successful YouTube Campaign

Founded in 2005, over the period of 7 years YouTube has become the world’s second largest search engine – after Google.
You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos.

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How is Facebook Timeline impacting current brand pages

In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012.
Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand?

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Tips to become a successful Twitterer

Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market.

Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business.

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What is Pinterest? How can you use it for your business?

Started in March 2010 as a beta version, Pinterest is the latest social media network to take the world by storm. An invitation only social media network, that acts like a pin-up board, has already reached 11.7 million monthly active users.

It is also currently the internet’s fastest growing website of any kind and is gaining in popularity as a referral marketing platform.

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[Case Study] – Sydney Based Plumber goes Social

One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation.

The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour.

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