Open Table – Foursquare partnership – A step in the SoLoMo Direction

08/10/2012 by Logan Nathan

SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location based apps that allow you to locate the nearest store, to call a delivery service and get deals. Thanks to Foursquare, we can “check-in” our location and let our friends and connections know we are. The more you check in the more deals you can unlock, based on your location. Well, life just got sweeter. Foursquare has partnered with Open Table, to offer you with an in-app reservation. This means – you can make a reservation, without leaving Foursquare. Source : –

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How are companies using social media for engagement?

02/10/2012 by Logan Nathan

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source:   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

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The Importance of Social Media Branding for your Business

09/09/2012 by Logan Nathan

Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever before! A strong brand can increase customer engagement via social media channels and generate leads for your business. Before social media, branding started outside your company, but today it starts with your employees and internal collaborations. A few years ago, companies needed to hire celebrities or sports personalities as brand ambassadors. Now, it’s much more personalised, your employees and even customers have become your brand’s best evangelists. This turnaround was fuelled by social media and the concept of social business. &nb

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Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months,   While it

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The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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The Top Five Social Networking Sites for your Business

22/08/2012 by Logan Nathan

Social Networking is an established practice in companies and it is considered to be an integral part of online marketing. With the number of social networking sites on the rise and each one offering a different service and catering to a different audience, where do you draw the line? As a business, you cannot afford to spend infinite time maintaining your social networking sites. So which ones can you leverage to maximise the efficiency and ROI of your company? We have compiled a list of the top five social networking sites that we feel are important for companies to consider when drafting your social media strategy. These sites are the absolute must haves for any company. Facebook –

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The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

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Watching the London 2012 SoLoMo Olympic Games

05/08/2012 by Logan Nathan

By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games. . . .

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The Impact of Social Media on the London 2012 Olympics

30/07/2012 by Logan Nathan

By the time this article comes out, the London 2012 Olympics would have officially gotten underway and millions would have flocked their televisions to enjoy the opening ceremony and the games themselves. When the 2008 Beijing Olympics took place, social media had not matured into the marketing platform it is today. Therefore, it is fair to state that this is the first Olympics that would happen in the middle of the social media frenzy. So how is this likely to affect or change the games as we know it? . . .

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Social Business, Human Resources and Employee Engagement

20/07/2012 by Logan Nathan

Social Business is a term that is on every marketer and CEO’s mind lately. Every discussion about business inevitably turns into one about social media and its role and impact on business. However, how many of us have considered our employees and how social media has affected and changed their day-to-day lives and behaviour. The current working generation is mostly made up of those who grew up with technology, internet. This is the generation that created and embraced social media. From an HR perspective have we ever stopped to think how this impacts organisational development? . . .

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