About Logan Nathan – Serial Entrepreneur and CEO at i4Tradies

As a Digital Transformation influencer and a thought leader, I believe that there is always room for improvement and finding a way to do things better than before should be our foremost goal.

Those are the words I live by, and a living proof of that is my most recent startup, i4Tradies, a cloud based Software as a Service platform aimed at helping Australian Trades Services business owners challenge their status quo and adopt mobile digital technology to transform their current work processes.

Having developed various SaaS (Software as a Service) based platforms to assist progressive companies in the Australian market, I can provide Digitally Disruptive solutions guaranteeing business growth, process efficiency and innovative digital marketing to produce results in line with your online business objectives.

I’m also the founder of Digital Marketing firm, solomoIT, proudly serving Australian SMBs transform their online presence and substantially grow their revenues for the last 12 years.

As a Microsoft Brand Ambassador, I advocate SMBs on the importance of integrating the latest tools and technologies as part of their sustainability and digital growth strategy!

My work and passion reflects in my book, The Ultimate Digital Transformation Guide for SMEs.

I frequently deliver trainings and keynote speeches on Digital Disruption, Digital Transformation, Innovation, Social Selling and Digital Marketing.

My consulting and strategy services are crafted to help small to medium business owners re-think their current business processes and gear up for a digitally disruptive future.



I envision a future where Australian SMB owners embrace digital solutions to empower their employees, deliver value to customers, optimise their operations and transform their end products and services.



To help Australian SMBs align their strategic business goals with social, local, mobile and cloud based solutions to continually innovate and transform.

Based in Melbourne and Sydney, my team and I serve customers in Sydney (New South Wales), Brisbane (Queensland), Melbourne (Victoria) and other locations throughout Australia. More recently, we have also started witnessing growth in our client-base from customers coming from Europe and Asia.

If you wish to learn more about me or the team or you have any queries related to digital transformation training, consulting, speaking, or strategy building, feel free to call me on 1300 430 949 or send an email at logan@logannathan.com.