The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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Is your business a part of the SoLoMo Revolution?

04/07/2012 by Logan Nathan

Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction. . . .

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How is Mobile changing Travel and Hospitality?

18/05/2012 by Logan Nathan

According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already. . . .

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Is your website SoLoMo ready?

11/04/2012 by Logan Nathan

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development. . . .

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