The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Smartphone Usage in Australia – How does it affect your business?

17/09/2012 by Logan Nathan

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

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