The Importance of Social Media Branding for your Business

09/09/2012 by Logan Nathan

Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever before! A strong brand can increase customer engagement via social media channels and generate leads for your business. Before social media, branding started outside your company, but today it starts with your employees and internal collaborations. A few years ago, companies needed to hire celebrities or sports personalities as brand ambassadors. Now, it’s much more personalised, your employees and even customers have become your brand’s best evangelists. This turnaround was fuelled by social media and the concept of social business. &nb

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The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

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Why is Social Media Important for your overall Google SEO Strategy?

04/06/2012 by Logan Nathan

Have your search engine rankings taken a beating of late? Have you noticed a decrease or increase in your rank based on keywords, domain and target audience? You probably didn’t realise that Google has updated its search algorithm with 50 major changes – Google Panda 3.4. . . .

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Has Social Media Optimisation SMO Killed Search Engine Optimisation SEO

13/08/2009 by Logan Nathan

Getting a website ranked on the first page of search engines is the dream of all businesses that rely on the internet to drive traffic and generate sales. There are many strategies to achieve this objective, including Pay-per-click advertising, article marketing, linking and search engine optimisation (SEO). . . .

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