The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

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Social Business, Human Resources and Employee Engagement

20/07/2012 by Logan Nathan

Social Business is a term that is on every marketer and CEO’s mind lately. Every discussion about business inevitably turns into one about social media and its role and impact on business. However, how many of us have considered our employees and how social media has affected and changed their day-to-day lives and behaviour. The current working generation is mostly made up of those who grew up with technology, internet. This is the generation that created and embraced social media. From an HR perspective have we ever stopped to think how this impacts organisational development? . . .

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Is your Business VISIBLE online to embrace the Social Business Solutions in the future?

19/07/2012 by Logan Nathan

Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it? . . .

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Are you ready to transform your organisation into a Social Business?

10/07/2012 by Logan Nathan

After the founding of Facebook, social media was a buzz work for the industry but today it’s a way of life. Today social business suffers a similar fate – it’s a buzzword that companies can no longer afford to ignore. According to Dion, Hinchcliffe of the Dachis Group, social business “is what executives want. This will change our industry. This will dramatically improve our results.” So what difference does social business make? How is it different from social media? . . .

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Is your business a part of the SoLoMo Revolution?

04/07/2012 by Logan Nathan

Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction. . . .

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How has Social Media changed Corporate Marketing?

30/06/2012 by Logan Nathan

Over the past few weeks, we have looked at the importance of social media for business, the role of social media in business intelligence and the state of social business. Now, lets take a look at how social media has affected business marketing. One of the biggest changes brought about by social media is that marketing & PR is no longer one way. Customers don’t have to listen to the message anymore, they can respond, criticise, participant. In one word, customers can ENGAGE. Its no longer communications, its conversation, as such social media has changed the way marketers interact with their customers.  The control has shifted from the companies to the consumers. The custom

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Does Social Business really Matter?

27/06/2012 by Logan Nathan

No one disputes the business uses of social media, social networking and social software. But is social media and social networking transforming business like it has done with society and communities? As more and more business adopt social networking, the word social enterprise began to take form, with companies like IBM spearheading social business and its adoption. So what is a social business? . . .

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The Role of Social Media in Business Intelligence

24/06/2012 by Logan Nathan

Traditionally, companies would gather information and feedback from customers through suggestions boxes, feedback forms and periodic surveys via websites or through a particular focus group. This kind of intelligence gathering was often not 100% accurate and did not convey the true reality of the market and the business climate . . .

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What do CEO’s think of Social Media?

17/06/2012 by Logan Nathan

Sixty Four countries, 1709 CEOs from 18 industries – the findings from these have been compiled into IBM’s 2012 CEO report. Among the diverse range of topics covered social media is one of them, and it gives us expert insights into what today’s CEO think of social media and how are they using it to engage. . . .

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