Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated)

26/06/2013 by Logan Nathan

Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated) In the first part of this series I explained how you need to structure your LinkedIn profile so you achieve an ALL STAR level. If you haven’t yet done so I would recommend studying Leveraging LinkedIn as a precursor to engaging on LinkedIn. In this second part of the Pain, Prescription and Pills Series, I will do a health check on to diagnose the shortcomings of engagement practices that cause pain for most users when engaging on LinkedIn. The Prescription and Pills series will help you power your LinkedIn engagement levels to new heights, so you reach your personal and

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The Major Changes to Social Media Platforms LinkedIn and Google Plus in 2012

10/12/2012 by Logan Nathan

Last week we looked at the changes that were rolled out by the big two social media platforms – Facebook and Twitter. This week let’s look at what 2012 had in store for LinkedIn and Google Plus users.   LinkedIn Changes in 2012 Early 2012, the LinkedIn-Twitter partnership came to an end. Auto feeds from Twitter into a LinkedIn status update were stopped. LinkedIn Company pages went through a major revamp throughout the year. The look and feel of LinkedIn Company Pages went have changes dramatically. The company page now includes a large cover page with tabs to enter specific information. The whole theme is much more visual than ever before. Companies can now send st

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The Importance of Social Media Branding for your Business

09/09/2012 by Logan Nathan

Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever before! A strong brand can increase customer engagement via social media channels and generate leads for your business. Before social media, branding started outside your company, but today it starts with your employees and internal collaborations. A few years ago, companies needed to hire celebrities or sports personalities as brand ambassadors. Now, it’s much more personalised, your employees and even customers have become your brand’s best evangelists. This turnaround was fuelled by social media and the concept of social business. &nb

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Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

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The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

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Is your Business VISIBLE online to embrace the Social Business Solutions in the future?

19/07/2012 by Logan Nathan

Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it? . . .

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Are you ready to transform your organisation into a Social Business?

10/07/2012 by Logan Nathan

After the founding of Facebook, social media was a buzz work for the industry but today it’s a way of life. Today social business suffers a similar fate – it’s a buzzword that companies can no longer afford to ignore. According to Dion, Hinchcliffe of the Dachis Group, social business “is what executives want. This will change our industry. This will dramatically improve our results.” So what difference does social business make? How is it different from social media? . . .

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How has Social Media changed Corporate Marketing?

30/06/2012 by Logan Nathan

Over the past few weeks, we have looked at the importance of social media for business, the role of social media in business intelligence and the state of social business. Now, lets take a look at how social media has affected business marketing. One of the biggest changes brought about by social media is that marketing & PR is no longer one way. Customers don’t have to listen to the message anymore, they can respond, criticise, participant. In one word, customers can ENGAGE. Its no longer communications, its conversation, as such social media has changed the way marketers interact with their customers.  The control has shifted from the companies to the consumers. The custom

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Does Social Business really Matter?

27/06/2012 by Logan Nathan

No one disputes the business uses of social media, social networking and social software. But is social media and social networking transforming business like it has done with society and communities? As more and more business adopt social networking, the word social enterprise began to take form, with companies like IBM spearheading social business and its adoption. So what is a social business? . . .

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The Role of Social Media in Business Intelligence

24/06/2012 by Logan Nathan

Traditionally, companies would gather information and feedback from customers through suggestions boxes, feedback forms and periodic surveys via websites or through a particular focus group. This kind of intelligence gathering was often not 100% accurate and did not convey the true reality of the market and the business climate . . .

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