The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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Open Table – Foursquare partnership – A step in the SoLoMo Direction

08/10/2012 by Logan Nathan

SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location based apps that allow you to locate the nearest store, to call a delivery service and get deals. Thanks to Foursquare, we can “check-in” our location and let our friends and connections know we are. The more you check in the more deals you can unlock, based on your location. Well, life just got sweeter. Foursquare has partnered with Open Table, to offer you with an in-app reservation. This means – you can make a reservation, without leaving Foursquare. Source : – http://techcrunch.com/2012/09/28/foursquare-partners-with-opentable-to-make-reservations-simple/

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Smartphone Usage in Australia – How does it affect your business?

17/09/2012 by Logan Nathan

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

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Watching the London 2012 SoLoMo Olympic Games

05/08/2012 by Logan Nathan

By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games. . . .

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A Social Local Mobile Business Solution for the Norwest Business/Sydney Hills Community

23/07/2012 by Logan Nathan

Analysts predict that SoLoMo (Social.Local.Mobile) is going to be the next social media wave that is going to hit the world. At ICT Internet Presence (ICTIP), we believe in staying in line with the technology, which is why a few weeks ago, we decided to convert the Norwest Business Directory into a fully-fledged SoLoMo business portal. Supported by the Sydney Hills council and in partnership with Custom Tec, the portal was developed by ICT Internet Presence. . . .

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Is your business a part of the SoLoMo Revolution?

04/07/2012 by Logan Nathan

Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction. . . .

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How is Mobile changing Travel and Hospitality?

18/05/2012 by Logan Nathan

According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already. . . .

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Is your website SoLoMo ready?

11/04/2012 by Logan Nathan

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development. . . .

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