Hello, I’m Logan Nathan
Unleash the power of digital and take your brand to the next level of excellence
Logan Nathan – Digital Transformation Influencer,
Founder and CEO at i4T Global / i4Tradies / solomo IT
As a Digital Transformation influencer and a thought leader, I believe that there is always room for improvement and finding a way to do things better than before should be our foremost goal.
Embrace digital transformation and make your business future-ready for today’s tech-savvy clients!
My consulting and strategy services are crafted to help small to medium business owners re-think their current business processes and gear up for a digitally disruptive future.
Crafting digitally disruptive models for SMBs with customer centric approach and targeted results
Introducing customer-centric out-of-the-box solutions to solve problems and transform lives.
Locally born customer-centric Field Service Management Platform is now strengthening its roots globally.
Facilitating local digital innovators and disruptors with funding to grow and prove their mattle.
Advising Field Services professionals on technology integration and digital growth strategy.
Digital Transformation is not achieved overnight!
Being a start up entrepreneur, I know it’s the tiny steps we take in the right direction, every single day, that make us who we are.
Having multiple integrations with some of the best accounting and payment platforms and partnering with the most trusted Trades Services Associations and Property Maintenance Providers, i4Tradies is a one- of-its-kind Field Service Management platform
Offering a 360-degree approach to Field Service Management, i4T Global brings Property Occupants, Field Service Suppliers and Authorised Service Agents with solution that seamlessly connect them to deliver a unified and unmatched service experience.
solomoIT has grown to become a leading outsourcing partner for Australian SMEs, offering holistic and proven digital marketing solutions for clients in Field Management Sector that cover all aspects of their online presence and help them become leaders in their respective fields.
Resources for your business growth
Insightful and experience-based articles from your local startup entrepreneur and tech leader on
everything local, social and mobile to digitally transform your business and achieve new heights of
time has come to change your pattern of thinking, make this era YOUR era, be an inspiration, be a winner. Build not a business but a business which is strong, successful and sustainable. Learn and thrive through the trying times, as those are the times where you get to learn for free and mend your mistakes. Consider it experience, exposure and set new milestones. Be a leader in your behavior, not by title. Be a team player as together makes us stronger. Let us nurture the CULTURE to reach greener and healthy pastures. Grow your business the correct and the steady way.
Trusted digital advisor for brands over decades
Latest Blog Posts
We like to keep tabs on everything technology. Check out some of the latest blogs we have created
on digital transformation, innovation, leadership, customer experience management, Internet of
things and many other hot topics to fuel the growth of your business.
Sometimes I wonder why can’t I be a monk so I can spend the rest of my days in peace. But then the reminder for the next investor meeting beeps on my phone and before I know it I’m once again lost in the number game.
Sometimes I dream about taking a holiday and so my wife and I can go to see all the places we always wanted. But guess who wants to join us on the trip? My team!
Sometimes I find myself wondering about all the other things my life would be about if I had not founded i4Tradies. An hour later, I’m talking to my team about our journey to change the world and make it a better place.
The digital marketing space has evolved a lot in the last few years. It has completely transformed the landscape that once consisted of just a few social media channels and a handful of marketers excelling at it.
Today it has become so much more.
When Logan began his journey dipping his toes in the untested waters of the digital world, things were different.
Let us take you on a roller coaster ride of how the idea of solomoIT came into being.